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ANALYSIS OF POLITICAL DISCOURSE IN PAKISTANI PARTY MANIFESTOS

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30 Pages : 231-237

http://dx.doi.org/10.31703/gssr.2019(IV-II).30      10.31703/gssr.2019(IV-II).30      Published : Jun 2019

Analysis of Political Discourse in Pakistani Party Manifestos

Abstract

    Political discourse is inarguably deemed an essential tool, impercetably influencing people’s perception within a socio-political zone. The present research revolve around the critical discourse analysis of manifestos of Pakistani political parties, pertaining to the general election of 2013. The theoretical framework for the study triangulates VanDijks (1998) Socio-Cognitive Model, along with the support of Turner and Tajfels (1979) Social identity approach and Budge and Farlies Salience theory (1983). The research revealed that all the political parties under study used the discursive strategies in their party manifestos in order to enhance the positive self-image of party to in-group people, by focusing the negative aspects of the out-group, thereby (re)constructing peoples political identities and ideologies and achieving the desired hegemony for itself.

    (1) Mehwish Malghani
    Assistant Professor,Department of English, Sardar Bahadur Khan Women University Quetta, Balochistan, Pakistan.
    (2) Shabana Akhtar
    Assistant Professor, Department of Pakistan Studies, Sardar Bahadur Khan Women University, Quetta, Balochistan, Pakistan.
    (3) Farhat Farooqi
    Lecturer, Department of English,The Balochistan University of Information Technology, Engineering, and Management Sciences, Quetta
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Cite this article

APA

CHICAGO

    CHICAGO : Malghani, Mehwish, Shabana Akhtar, and Farhat Farooqi. 2019. "Analysis of Political Discourse in Pakistani Party Manifestos." Global Social Sciences Review, IV (II): 231-237 doi: 10.31703/gssr.2019(IV-II).30

HARVARD

    HARVARD : MALGHANI, M., AKHTAR, S. & FAROOQI, F. 2019. Analysis of Political Discourse in Pakistani Party Manifestos. Global Social Sciences Review, IV, 231-237.

MHRA

    MHRA : Malghani, Mehwish, Shabana Akhtar, and Farhat Farooqi. 2019. "Analysis of Political Discourse in Pakistani Party Manifestos." Global Social Sciences Review, IV: 231-237

MLA

    MLA : Malghani, Mehwish, Shabana Akhtar, and Farhat Farooqi. "Analysis of Political Discourse in Pakistani Party Manifestos." Global Social Sciences Review, IV.II (2019): 231-237 Print.

OXFORD

    OXFORD : Malghani, Mehwish, Akhtar, Shabana, and Farooqi, Farhat (2019), "Analysis of Political Discourse in Pakistani Party Manifestos", Global Social Sciences Review, IV (II), 231-237

TURABIAN

    TURABIAN : Malghani, Mehwish, Shabana Akhtar, and Farhat Farooqi. "Analysis of Political Discourse in Pakistani Party Manifestos." Global Social Sciences Review IV, no. II (2019): 231-237. https://doi.org/10.31703/gssr.2019(IV-II).30